Media Portrayal of Blacks in an Ever-Changing Society

They are ingrained In our minds In some form or another, and many times are subconscious. Tolerance is the 21st century answer to this issue, UT that was not always the case, even In the media, an establishment Intended to entertain the public as a whole. This paper will discuss the following question: why is priming still used to stereotype black culture In American media when we live in a time where egalitarian norms have made it unfavorable to appear prejudiced? In essence.I want to understand why the media still portrays blacks to fit their historical stereotypes, even though we live In a colliding nation. It is an important question because this stereotyping contradicts the values and beliefs of the majority of American citizens and the way we want to advance as an open-minded society. History of Stereotyping To begin answering this question, we must first look at the history of how black stereotypes were used in the media, beginning with entertainment.Nineteenth and early twent ieth century plays featured black characters, played by white actors, and usually took the part of a few major stereotypes: the caretaker, or black woman who took care of household chores of whites, the Incompetent buffoon who had difficulty assimilating in a white society because of his stupidity, and the aggressive and sordidly black who disrupted the peaceful white society (Dixon). More often than not, these stereotypes fit the culture of the south rather than the north, simply because of geographic and economic factors.Even In literature. Blacks were portrayed as dimwitted, lazy creatures that lacked morals and standards (Wilson). One of the most famous ways blacks were portrayed in the media In the nineteenth and twentieth century was the application of black makeup to white actors, who acted as one of the aforementioned roles in performances. â€Å"Blackjack† as It was allied, was used up to World War l, when black actors began taking the stage, although limited to the roles they could play (Blatant). Up until the sass's, blacks were still heavily stereotyped in the media.This early priming set the stage for new mediums to depict these stereotypes, mainly in television and advertising. Blacks in Advertising We are now able to look at how priming was and still is used in television advertising, beginning in the offs when television became a mass medium. Although we sometimes do not realize it, stereotypical advertisements are quite prevalent in days media. Take one look at Aunt Jimmie. The Infamous maple syrup lady. She clearly represents the â€Å"mamma† stereotype; a polite, calm, down home southern maid who merrily lives to serve others.The marketers goal Is to prime us to Imagine a 1 OFFS sweet tempered mother Teller serving us Dreariest when we think AT pancakes Ana maple syrup. Quaker Oats is not the only conglomerate that is priming us with stereotypes through advertisements. Before the black civil rights movement, it was commonplace in the south to call an older black man â€Å"uncle† as a sign of disrespect Weatherperson). Uncle Ben's rice products feature a grinning elderly black man with a suit and a bow tie. Uncle Ben represents the stereotypical post-civil War well dressed subservient attendant who catered to the every wish of his white overseer.In this instance, the advertisers of Uncle Ben's Rice Bowls prime the public to believe we are being served by Uncle Ben because the meal is quick easy to make. Based on stereotypes we have learned throughout our lives, this image and label strengthens our predispositions, and makes us think of the black elderly servant that Uncle Ben is meant to be. It is not Just fictional characters illustrated as logos that prime us to think of black stereotypes when exposed to advertising.Frito-Lay, Storage, and even MAT are among dozens of corporations that prime its audiences to assume black stereotypes with their messages. Argued as one of the funniest commercials in the 2010 Superpower, the infamous Traitors commercial was perceived by many people as stereotyping blacks and black culture. In the commercial, a black man walks into his date's house, where an attractive black woman answers the door, saying that she will e ready soon. She introduces him to her young child, who is playing video games.When his date turns and walks into the next room, the man obviously stares at the woman's buttocks in admiration, and picks up a Traitor from the boys bowl. Upon seeing both of these actions, the little boy slaps the man across the face, and says, â€Å"Keep your hands off my mama, and keep your hands off my Traitors. † This commercial portrays a few age old stereotypes of blacks, and some fairly new black American stereotypes. First, the stereotype of the highly sexually aggressive black ale comes into play when the black man clearly checks out the black woman's behind.Although this stereotype is common among young male adults of all races in A merican culture, it reinforces the overlapping historical stereotype of the sexually aggressive black man. In addition, this ad depicts the relatively new stereotype of the single black female mother. In 2000, the percentage of black single mothers reached 62 percent (Raspberry). In lower class black families, the percentage is even higher. Another stereotype that exists in this commercial is the defiant, insubordinate black hill. With increased exposure to ghetto customs due to pop culture, black children have been stereotyped as being disobedient and unruly.Especially now that ghetto culture is being glorified in pop culture, black children could potentially feel the need to fit this â€Å"positive† stereotype and act in accordance to what is expected of them in this society. This stereotype is especially detrimental to young black males because that culture places a negative connotation on academic success, and at such a crucial point in one's life, it can be unfavorable f or these adolescents to accept this reconciled notion of unruliness and petty criminal activity.Priming in the Music Industry It is quite clear to anyone who watches MAT or follows the hip-hop scene that the major themes presented in the songwriting and music videos are the following: making money, having sexual (and sometimes violent) relations with women, doing drugs, Ana Delve Involved In criminal actively Rap music, wanly was primarily created in the Bronx by blacks and Latino, â€Å"became the cry of ghetto pain and ultimately their great hope for a way out. † Evidently, MAT focuses on the hip-hop genre to be the rug of its music videos and television shows.Because hip-hop is undisputed governed largely by black rappers who weave tales of the difficulty of ghetto life, gaining money through drug/gang related activities, and sexually exploiting women, MAT is priming its audiences of millions of teens to associate hip-hop and the ghetto life with black people. It is necess ary to skew slightly off topic but stay relevant to my original question by making the bold assertion that MAT plays a large part in maintaining and promoting the racial differences between blacks and the rest of the American community that eave existed for centuries.In the article Predicting Cognitive and Behavioral Effects of Gangs Rap, it is stated that â€Å"a number of prominent African American leaders, the National Black Women's Political Caucus, and eminent African American scholars have been highly vocal in their outrage over the music (industry), labeling it as racially popularizing and, ultimately self destructive† (Hansen). Teens are the single most suggestible age group, and are inclined to emulate popular icons based not only on their accomplishments in their certain field, but also their apparent inference, which the majority of teens tend to lack based on social norms and biological changes.There has been a history of arrests in the hip-hop world among the mos t prominent artists in the genre, including Ill Wayne and Outpace Shaker (Martinez). Both were sentenced for involvement in criminal activity. These celebrities should not be emulated for their involvement in crime, but since their entire image is based around this lifestyle, it makes teens think delinquency is acceptable or even admired.This long standing stereotype of the black criminal is only being reinforced y MAT and the hip-hop genre, which promotes criminal activity and the mistreatment of women, as well as primes the public to perceive lower class blacks as involved in crime. Ultimately, commercials prime us to subconsciously digest racial stereotypes, and many times we do not realize it simply because of our inherent and ingrained beliefs about certain cultures.These specific cases reveal how priming is still used to stereotype black culture in advertisements even though we live in a time where egalitarian norms have made it unfavorable to appear prejudiced. The Power of I mplicit Racial Messages The crux of my question lies within the theory of implicit racial appeals. How is it that the media can influence the public through racial messages in a society where the norm is to reject any form of racial segregation? According to A Theory of Racial Appeals, whites will accept implicit racial messages if two circumstances are presented.They want to appear to be completely color blind and not reveal their inherent prejudices to society, but they also wish to remain above blacks as a culture in society. While these circumstances can be argued to be true or false on an individual level, they remain true as a whole for the white population in America. Many people also feel that it is unacceptable to think of oneself as a racist, which contradicts their wish to keep blacks down in society. Implicit racial messaging mainly occurs in politics, where the Job of politicians is to code words and phrases in order to Innocence.In one Instance, In a 1 House Tate auto Violent creme Control, Republicans argued against a piece of legislation granting money for a midnight basketball program meant to offer inner city youths recreational activities. Republicans mockingly argued that â€Å"hugs for thugs† was not necessary for these youths. Democrats ended up charging the Republicans as being racist, and using coded language in the bill an implicit racial message, designed to influence the decision in their favor (Hurwitz).The Power of Explicit Racial Messages Just as implicit racial messages influence by using encoded language to reveal the underlying racial implication, explicit racial messages need not use code words or phrases to veil its fundamental inference. Essentially, the point of an explicit racial usage is to make a clear statement that points out an obvious claim that would be considered racist among the majority of the population. One way explicit racial messaging is used in the media is through comedy shows such as Family Guy and South Park.In one episode of Family Guy, a black man and a white man are in a bowling alley, and the black man mentions how he â€Å"feels a strange satisfaction when the black ball knocks over the self righteous white pins. † The white man responds that it is not the white pins' fault for being self righteous because the black ball is in their neighborhood uninvited. The black man then responds that the black ball has done nothing wrong, to which the white man responds that if the black ball is innocent it has nothing to fear.This type of comedy is considered an explicit racial message, about how a group of whites are stereotypically uncomfortable and unwelcoming to a black person who enters into the vicinity. In addition, it demonstrates how whites believe that blacks are always up to no good. This type of messaging is considered detrimental in a serious tone, yet only considered crass or crude when presented in a comedic light. This type of message indeed primes the audien ce to consider stereotypes when observing the media presented.The Importance of Our Cultural Backgrounds While it is clear that priming is used in the media to influence the public perception, many believe that these subtle influences are wrong. Many people believe that cultural priming shows racial differences in a negative light, and that the media should make sure that race or culture does not come into play when advertising. However, different cultures make life more colorful, and our differences should be celebrated, not shunned. One's cultural heritage is something to be proud f, not hidden or masked.In the case of the Aunt Jimmie maple syrup, a black person should not be offended that a black mother like figure is the logo of a company. History is history, and even if the company came out and explicitly stated that the intention of this logo is to represent a motherly figure that was commonplace in the American south during the nineteenth century, why should anyone be mad? Th at is like saying that a pizzeria is prejudiced for having a ceramic statue of a man with a moustache and an olive complexion holding a pizza outside the restaurant.People would be celebrating their culture heritage and their cultural history, not trying to pretend the bad or embarrassing parts did not occur. While many people argue that equality is what our founding fathers based our declaration of independence on, it can be argued that our society has become too sensitive when it comes to race and culture. The media has been attacked numerous times for not being â€Å"sensitive† enough toward certain groups. It Is now commonplace to read In ten news Tanat a reporter was fired for saying â€Å"lynching,† or a politically incorrect term is being banned from television and print.Conclusion Ultimately, there is not one answer to explain why priming is still used to stereotype black culture in American media when we live in a time where egalitarian norms have made it unfa vorable to appear prejudiced. However, if we forget these stereotypes or any other cultural stereotype due to the increasingly exaggerated sensitivity and politically correctness we as Americans seem to have adopted, we will lose a part of history that has had great significance in who we are today, how we live and how far we have come as a society in accepting or rejecting certain customs.

Psychology and Perspectives Essay

Human beings are given the unique capacity to view things not just the way they are but also on the pre-programmed processes we use in describing a situation. These perspectives can come from many different external influences and by internal factors involving our personal and historical development. On these reason we can employ psychology to study why and how we view things and how these factors influence our perspectives. There are many psychological perspectives presented in the field to distinguish our differences from other people. However, though we have been guided by these explanations on how we react mentally and physically over a situation, these perspectives, though they are limited, complement each other to form a unified explanation on our views. Their questions present different answers which can describe the paradigms of human existence and process, based on the different aspects of their functions and influences. This paper will discuss several psychological perspectives and their relationship to our daily routine of looking at things differently from others. View point and summaries of related topics will be discussed applied with the neuroscience, evolutionary, psychodynamic, behavioral, behavior genetics and cognitive perspectives. These perspectives are best to explain the differences people have on viewing a situation. Neuroscience Perspective First, the neuroscience perspective looks at the internal viewing functions of a person. This involves the processes of the brain in conceiving a situation and the underlying influences that affect a person’s behavior. It describes how the body and mind control our emotions, memories, and sensory processes to react on a given situation. In The Girl with a Boy’s Brain by Carlin Flora, neuroscience perspective is used in determining a person’s tendencies and irregularities by identifying brain processes and disorders.   Kiriana Cowansage has had obsessions and successes in many areas of her life. However, though her brain is above the average intellectual norm, she often gets lost in her own neighborhood. She is then diagnosed to have Asperger’s Syndrome, a mental disorder highly functional in the autism family. This condition is found usually on boys due to their innate tendency to systematize. Kiriana is said to be weak in relating with other people and in situations she is in. Often times she gets confused by unfamiliar events and get lost helplessly in it due to her faulty sensory processing systems. Kiriana’s behaviors are apparently affected by her condition and needs attention on how inner processes to solve her problem. This inner view to explain a person’s behavior and practices is described in neuroscience perspectives. Evolutionary perspective Evolutionary perspective relates our ancestral environment to be affective of our behaviors at present. The historical development of people and their retained and their passed characteristics are considered to be factors that affect their emotions and tendencies. Evolutionary psychology taps on the affective structures of human ancestral environments on the establishment of emotions, personalities, cognitive processes, and mental disorders (Nesse, p6). In a Psyched for Success article publsihed in October 2003, evolutionary perspective is used in describing the causes and implications of depression. There they raised the question of whether depression is simply a disorder or a sign of emotional fatigue. The article states that, in centuries past, aspects of human life have been internalized and passed through generations to our present life. These aspects of the past are still being used but are insufficient or inappropriate because of our more complicated present. Depression is said to signal this mismatch between our old ways and our new situations (2003). Since life today are relatively harder, people cannot cope completely with new and unfamiliar events presented to them thus causes stress and signals a people to step back and reassess the situation and their reaction. Psychodynamic perspective Psychodynamic perspective asserts that inner conflicts of the past affect a person’s behaviors and emotions at the present. It is based primarily on Freud’s concept of the unconscious where all repressed feelings are stored and affect our views unnoticeably. People who have abusive and violent experiences in the past are more likely to have repressed emotions stored in their unconcious and these defines who they are in the present. The article In the Name of Love describes adult relationships to be greatly affected by people’s relationships during childhood. Johnson and Marano’s report relates the attachment theory of infancy, the characteristic of a child to rely and depend on an immediate relative, a mother usually. This attachment is then carried as children grow old and establish their own relationships with other people (Johnson and Marano, 1994). Partners rely on each other’s affection and availability. When people are in fear or anxiety, they will certainly ask for support from their partners. Children and adult relationships are underlined by the common need of a person for attachment and security. Behavioral perspective Most of the time there are environmental stimuli that automatically or force us to make a reaction. Behavioral perspective describes this immediate factors as affective to one’s behavior. Psychotherapy utilizes this perspective to describe a person’s behavior through various stimulus and on many occasions it is used to erase or establish a behavior in a person. In an article by Tim Bower and Robert Epstein, behavioral perspective can detect psychological disorders on patients and consequently affect a therapist’s own personality. Due to the reinforced and repeated exposure to the cases and situations of patients they treat, therapist have a tendency to absorb behaviors and manifest it in their own lives. In a certain instance, psychologist’s who experienced having a patient suicide felt guilt and self-incrimination which could lead to other unprofessional behaviors. Also, the distress caused by their patients’ faulty disclosures have affected their lives with their own families the same with how their family relationships affect their professional responsibilities. Also, mental health workers are at greater risk of substance abuse due to their treatment of patient’s with the same behavior (Epstain and Bower, 1997). Genetic behavior perspective The genetic behavior perspective relates to the innate causes of behaviors. The hereditary influences that people often are affected in their responses to stimuli are regarded with much research and attention to prove. The concept of being born and not made can be found on this perspective as what the article Bruce Avolio explained. In Are Leaders Born or Made?, he stated that genetic codes also contain behavioral preferences and tools for people be what they are â€Å"meant† to be. Leaders are equipped with high energy, desire to affect others, determination and intelligence. Scientist have spent time and effort in proving that these qualities are innate and   are gifts to chosen individuals tasked become leaders. However, these characteristics are later found with the possibility of being learned and instilled to us by our parents at the early stages of life (Avolio, 1999). Also, in the article, My Genes Made Me Do It, Peele and DeGrandpre genetic codes programmed with certain behaviors are being used as excuse for tolerating certain actions (Peele and DeGrandpre , 1995). Often times, people are fooled with wrong theories on genetic behaviors and on this note researchers are focused on specific areas of life which can really be passed genetically. Also, if our personality is already determined during the early stages of conceiving, people tend to withdraw efforts on changing their behaviors. This perception is considered to have monumental consequences on how we view ourselves and on personal development. These psychological perspectives – neuroscience, evolutionary, genetic behavior, behavioral, and psychodynamic – are established to have various views on how human beings behave and relate to others. Though these perspectives raises differing questions and answers, they all relate a person’s process and structure for behavior. The study on these perspectives not only open various doors for psychological exploration but also give different means on how to describe personalities and offer treatments on the disorders which haunt people over the course of their life by identifying the internal and external etiologies of their abnormalities. Also, these only prove that wherever human perspectives are present, psychological approaches can be utilized to determine the wide range of causes and influences of these views.

Barbie Goes To China

The impact of the recent global financial crisis is vividly seen in the reaction that consumer brands and retail stores are having with regard to their survival. In Europe, the reaction has been drastic, with automobile manufacturers offering huge discounts and trade ins just to boost their sales. In the United States, manufacturers have slashed their prices and offered massive discounts. While there is nothing fundamentally wrong with reducing profit margins to increase or improve earnings, this could be a problem in the long run because it can result in a deterioration of the brand image.The conundrum that exists now is the decision that companies must make regarding improving expenses in the short term and brand image in the long run. The article entitled, Barbie Goes to China, provides and interesting take on this puzzle that companies are now facing. Using the example of Barbie, the authors cite the struggles that Mattel has had in the American market. It shows that there has be en a decline in Barbie sales because of the image that has been attached to the brand. There is no room for Barbie to change the way that she is perceived.This in turn affects the marketability of Barbie, especially in the United States market. Instead, what the article suggests is that the focus should be on maintaining the brand image. Citing the moves that other companies have done, the emphasis falls on being able to choose between sacrificing brand image and maintaining a profit. Several companies have decided to do a mix and offer discount sales for certain items while keeping other items full priced. In relation to Barbie and Mattel, there is a unique opportunity for the company to capitalize on the growing Chinese market and create a new brand image for itself.From a marketing standpoint, there are two important lessons that can be gleaned here. The first is that there is nothing wrong with trying to survive, particularly when the economic crisis has promised to be deep and widespread. In an effort to prevent a total loss, companies have capitalized on the public’s perception and reduced their prices while presumably offering the same quality goods they have always provided. In the same vein, they have tried to protect the image by putting less emphasis on the profit margins and more emphasis on their products.It is also in this part where the brand image that has been created is crucial because it could be detrimental to the brand in the long run. The second lesson to be learnt here is that there are other options. There are several layers of customers and the top tier and loyal customers are not averse to supporting their favorite brands. Top brands such as Mattel need to understand that during uncertain times the one thing that you can count on are the loyal customers. They are willing to overlook the overpriced goods as long as they get what they want. This is what brands need to take advantage of.While there is certain merit in these assert ions, it is wise not to forget the economic fundamentals that are applicable. It can be said that the loyal clientele will always be there but this is not always the case. The reaction is so much more different when one examines an inelastic good and one examines an elastic good. Demand can be inflexible to changes in income if the good is inelastic but it can flexible when it comes to elastic goods. When people need to decide between Barbies and Guccis and buying food or paying their mortgage payments, it is a whole different dynamic and the lessons embodied in this article may no longer hold.

Lightweight vs. heavyweight construction and their implication to Essay

Lightweight vs. heavyweight construction and their implication to energy efficiency in non-domestic buildings - Essay Example Since the effectiveness of the above strategies is related to the thermal mass of the building, the selection of the construction type is crucial. Considering that each type of construction has advantages and disadvantages in terms of energy efficiency, it is difficult to indicate which type of construction is likely to be more effective. Nevertheless, energy efficiency may be achievable when the advantages of both types of construction are exploited. It is well known that, almost half of the delivered energy is being used by buildings (Bellew, 2000). Energy is consumed in buildings for space and water heating, lighting, ventilation, air conditioning systems and general electrical services (Nicholls, 2002). In order to meet the above description, which is necessary both for survival and adequate levels of comfort it is important to consider the type of construction that consumes energy efficiently. In addition to this, the aim of this paper is to assess the methods used in each type of construction - lightweight or heavyweight- in order to provide efficient energy performance in conjunction with comfort in buildings. Energy efficient buildings are characterised by maximum utilization of natural means that result in minimised energy demand for heating, ventilation, cooling and lighting (Goulding & Lewis, 1994). According to this, methods such as natural ventilation, passive cooling, day lighting and effective use of external (solar) and internal heat gains are the main natural means that define energy efficient buildings. It is also important mentioning that, energy efficiency is specified by the effective use of natural means on the fabric of the building. As such, natural means present different performance when reacting with different fabrics. Nonetheless, energy efficiency of buildings is achievable when a well-managed combination of

STATEGIC BUSINESS Essay Example | Topics and Well Written Essays - 7000 words

STATEGIC BUSINESS - Essay Example nges and the ways and means by which these could be remedied or fixed, so that uninterrupted and hassle-free use of internet could be ensured to the end-users and clients. The Transport Layer Protocol (TLS) could be defined as a protocol used in a communication network like the Internet. The Transport Layer Protocol provides data security for sent data/information. Data security is made possible by encrypting the data from the client and decrypting it at the receiver. It also ensures that the data is sent to the right person. One of the main advantages of TLS is that it can be extended by laying new algorithms with respect to the client-server algorithms. Different versions of TLS have been developed for computer applications including internet browsing, mailing and IP telephony. The new technology of TLS rushed into the IT scene following the introduction of Secure sockets layer (SSL) by Netscape .However, the introduction of TSL posed a great disadvantage as TSL and SSL failed to function together in proper co-ordination. This became a major hassle for those who were working with new and old networking protocols. But, it is surprising that today, mo st of the browsers operate using TSL. As TLS protocol offers powerful security to the data that is being sent, it acts as a kind of assurance to the person to whom you are communicating with. However, this is possible only when both ends are certified with the TLS certificate. In a typical scenario, this is not possible for all the users. X.509 is the most commonly used certificate for TLS communication. Some of the main protocols that TLS supports are HTTP, IMAP, POP3, and SMTP. TLS is an innovative technology used for modern communication purposes. A key advantage of TLS is that it offers extreme data reliability and security. The data is sent and received by the client server using certain procedures that underlie the protocol. This process starts with the client inquiring about the TLS certificate of the

Sales Managment Essay Example | Topics and Well Written Essays - 1250 words

Sales Managment - Essay Example In this sector it becomes very much difficult for the sales manager to let the sales representatives know the clients’ requirements and at the same time to focus on the achievements of sales targets (Jeff, 2009, 196). Also, one most important difficulty that I may face during obeying my responsibility as the sales manager in the organization is related to the problem of coordinating with people of higher age groups than me. In this situation, it might be a matter of grave problem for me if I have to scold a person who works under me and who is above my age. On ethical ground it might become difficult to coordinate with that person. This is again because it most likely that an older person knows the business as well as the working procedure better than me (Schwartz, 2006, 12). Question 2: There are various aspects related to the importance of recruitment as well as selection of sales people in a business organization. This importance is closely associated with the benefits acqu ired by the business organization. Appropriate selection as well as recruitment of proper and most suitable sales people plays an important role in the development as well as growth of the business organization. Sales activities require a significant level of positive as well as effective efforts by the sales person to increase the volume of sales of the business organization under consideration (Anderson and Lodish, 2005, 2). These efforts are entirely based on the effective communicative power of the sales people. If the person is well-communicative, then it becomes very much easier for that person to convince the client and to sale the product or service under consideration.... This paper approves that there are various aspects related to the importance of recruitment as well as selection of sales people in a business organization. This importance is closely associated with the benefits acquired by the business organization. Appropriate selection as well as recruitment of proper and most suitable sales people plays an important role in the development as well as growth of the business organization. Sales activities require a significant level of positive as well as effective efforts by the sales person to increase the volume of sales of the business organization under consideration. These efforts are entirely based on the effective communicative power of the sales people. If the person is well-communicative, then it becomes very much easier for that person to convince the client and to sale the product or service under consideration. Sales of products and services also require great deal of knowledge regarding the features, qualities, and drawbacks of those products and services. This essay makes a conclusion that the hard working is most likely to be beneficial for the business organization as well. Therefore, the business organization will also be motivated to some great extent to provide that person greater level of working incentive in terms of monetary benefits or in terms of promotions. Hence, there will be a mutually beneficial situation for both the person and the business organization. Hence, it can easily be said that if I give a person greater level of incentive, and then I will have a well-motivated sales person.

Project management Essay Example | Topics and Well Written Essays - 750 words

Project management - Essay Example Janis is in a position of power and she has to create an effective communication plan to ensure the success of the project. The first step in the communication plan is to ensure all the key players have the proper communication devices. The company must provide Janis, Clark, Downs, and Pokorski with a smartphone. I recommend the firm purchase four iPhone 4. A smartphone has the capabilities of connecting to the internet which can enable the different managers to send data and information to Janis instantly. The company should also design a mobile application that enables these workers to connect to the company intranet. A lot of businesses in the 21st century have realized the benefits technology offers to improve communication and are taking advantage of its capabilities (Goessl, 2008). Janis also has to create a system to ensure these managers communicate with her on a routinely basis. My recommendation is for the four professionals to have weekly meetings. The meeting can occur ei ther face to face or virtually. The virtual meetings could take place using the services of Skype. Skype is an internet service that enables its users to make video calls free of charge (Skype, 2011). Janis has to be able to manage her human resources effectively to avoid conflicts. The company placed Clark, Downs, and Pokerski in a tough position because they gave Janis the ability to access the resources these managers have at their disposal. It is possible that Janis might ask for work from these managers which might place them in a conflict in regards to their regular work schedule. Janis has to be considerate in her requests. Janis can minimize the conflicts by giving the managers a head start. This can be done during the weekly meetings. If Janis needs to use the employees or resources of the managers she can schedule their services a week in advance. There are always potential risks that project managers might face in any project. A risk is something that may happen that can have a negative impact on a project (Projectperfect, 2011). Janis has to realize a risk assessment in order to find ways to minimize the risk. The project Janis is in charge of is a construction project. An inherent risk the company faces is not selecting the proper construction crew for the project. A way to lower that risk is to hire only workers that have at least three years of experience in the construction industry. Another risk of this type of project is potential accidents to the workers. To offset this risk Janis must purchase insurance. A third risk that Janis might face in the project is time related issues. The project could get delayed which would hurt the plans of the company. A good way to minimize the risk of the project being delayed is by Janis using a work breakdown structure. A work breakdown structure can be defined as result orientated family tree that captures all the work of a project in an organized way (Chapman, 2004). The great thing about using a work bre akdown structure is that it allows the project manager the ability to divide the work in different deliverables. It is easier to estimate the time it takes to complete each deliverable separately. The work breakdown structure can also help the project manager lower the risk of exceeding the stipulated budget for the project. Janis has a budget of $2.75 million for the Alabama construction project. For this project to be completed on time and within budget Janis has to do a good job of communicating

Not all companies are viewed as equal Research Paper

Not all companies are viewed as equal - Research Paper Example From an economic perspective, free trade not only makes a company successful, but it also creates a competitive market that improves a country’s economy. In comparison to the candy industry, the tobacco industry is unfairly targeted. Candy has constituents such as excess sugar, which are detrimental to human health, similar to tobacco. Candy and its associated products are a leading cause of obesity, and other undesirable lifestyle diseases like diabetes (Goddard, 2012). It is indeed discouraging that the government does not force them to put a warning after their candy advertisements. Although companies do not in any way force consumers to use their products, they have an ethical obligation to protect consumers. I support the candy industry because it is the duty of consumers to monitor their consumption and purchases. Government legislation only exists when the dangers of a product are too profound. Capitalism plays a significant role in corporate decision-making. It is a great engine of development that natures technological advancements, promotes enterprise, and creates wealth. Even so, sometimes capitalism takes a negative turn when creation of wealth overrides moral obligations. Consumption is the solitary aim and purpose of production and this is what the candy industry targets (Quinn, Mujtaba, and Cavico, 2011). Companies go to all lengths to produce desirable and well-packaged candy products that attract children and adults alike. In most business operations, the interests of producers override that of customers. The main aim of production is to make profits, but it should not have superiority over social prosperity or the importance of production for consumption. In the contemporary society, it is possible for a company to cater to both its interest and that of consumers conjointly. Ethical business decision-making demands poise between corporate and social

Critical appraisal of a Harrogate Stakeholder framework Essay

Critical appraisal of a Harrogate Stakeholder framework - Essay Example The skills required for organizations of such events include a competitive bidding process, incentives and reward schemes and exposure to risks. Knowledge of appropriate marketing tools such as virtual events that allows people to participate in destination events by obtaining materials from the web is vital. As a leading British conference and exhibition town, Harrogate’s poor infrastructure is detrimental to its status as an International event destination. Poor transport links and lack of hotel rooms caused one of the major visitor organizations to change its destination to Manchester. In working with other stakeholders groups, the destination will benefit a lot. This is so because, the government will act as a catalyst in speeding up the destinations promotion, through policy and legislative formulations as well as funding. Since there lacks good service link of the town with other major towns such as London, while traffic congestion is huge during major events, the collaboration of the destination with the government and other relevant authorities will see it benefit in terms of improved transport facilities. Other organizations such as the Puma hotel will enable t provide ample facilities to satisfy its clientele and build a good reputation for more visits from other differen t groups. There are two major aspects that can be applied to ensure that this Event Destination is no longer in a losing end. The application of the Inter-organizational Relationship and Organization theory, coupled with the Gartrell’s destination team model. Harrogate is a popular destination due to its exhibition halls, integrated and sophisticated conference, excellent accommodation, spacious parklands and gardens, hotels, bars and restaurants located in close proximity, its competitiveness is deterred by the transport infrastructure. Compared to the city of Manchester which has convention facilities, range of accommodation and convenient transport infrastructure, the town of Harrogate is not as competitive. The city of Manchester has been ranked one of the world's most successful conference destinations (Danny, 1977 p181). According to the Inter-organizational Relationship and Organization theory, the role of stakeholders in an organization ranges from that of cooperating with the organization to that of threatening the organization. An organization cannot be self sufficient, and as such has to depend on its interaction with other organizations and the stakeholders in order to have its activities as a success. The dependence of the organization on the said organizations or stakeholders is determined by the control that the stakeholder has over the resources, which are vital for the existence and running of the organization in question (Sheehan and Ritchie, 2004 p4). Since stakeholders are referred to as those entities that affect or are affected by the operations and the outcomes of an organization, then there is a need to analyze how the different stakeholders are party to the operations and outcomes of thee organizational and rank them accordingly. The entities with a great effect or who are primarily affected by the organizations activities then becomes the forefront concern. While the primary stakeholders are directly involved and

Integrated Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

Integrated Marketing Plan - Essay Example The plan also outlines the communication tools required for the launch of the product. The main marketing objective is to increase market share by 30% by the end of the plan implementation using appropriate communication tools such as online marketing, brand advertising, telemarketing, tradeshows, and direct mail. The company also wants to increase the purchase of its products by sports people and the general population. The communication objectives include; (a) making the product known to the target audience by the end of plan implementation; the objective is to reach approximately 25% of the target audience; and (b) to increase the number of target audience purchasing the products through the internet by 30% by the end of plan implementation. The company also wants to increase the target audience’s visits to its stores by 10% by the end of plan implementation. The objectives will be met through the use of appropriate communication tools. The company faces several issues and challenges. Other competitors such as Nike and Adidas have already reached the target audiences. The international footwear market is highly fragmented and competitive with numerous smaller players and a few key players. It is estimated that only a few of the companies such as Nike and Adidas are able to reach the 1 billion U.S. dollar barrier (Packaged Facts 2009, p71). This indicates that reaching the target audiences will pose a great challenge to the company because of the stiff competition from the other footwear companies. SWOT analysis of the company includes the following. The main strength of the company is the already established brand. The quality of its products is also exceptional. The target audience (the general population) lies within the ages of 6 to 50 years and this means that once they (the group between the ages of 6 to 25 years) have bought a product from the company, they will most likely buy it in the future. Thus, this will is a great strength for the compan y because it will develop a long-term relationship with the company. The greatest weakness for the company is that it is still new in the market and the products it is launching are entirely new. Notions about the quality of the product may affect its penetration into the market. The rapidly changing tastes of the shoe buyers present a great opportunity for the company to become more innovative. Products that look trendy attract the consumers. For the company, it indicates that performance and comfort of the products need to be improved (Gray 2012, par. 4). Though the economic recession has adversely affected most of the industries, it seems to be a positive impact for the footwear industry. The economic recession has affected the consumer trends and they are purchasing what they require to survive. Items such as diapers, groceries, shoes, and medicine top the list of what the consumers are buying (Rosenbloom 2009, par. 1). Stiff competition from other footwear companies such as Nik e and Adidas is a major threat to the company (Packaged Facts 2009, p71). The name of the product is TOMS and it was introduced into the company at the start of the year. The aim of the company is to introduce the product to the sports audience and the general population. The selected target audience is the sports people and the general population. The demand for footwear products is driven by demographics and fashion (Gray 2012, par. 2). The global footwear consumption is

World History Essay Example | Topics and Well Written Essays - 1250 words - 3

World History - Essay Example success re-emergency of the Japanese economy as world-class after the end of World War II is the role played by the Ministry of International Trade and Industry {MITI} and its minister Ikeda Hayato who went on to become Prime Minister of Japan. The role of MITI in the ‘Japanese miracle’ is lauded by many scholars as â€Å"no other governmental regulation or organization had more economic impact than MITI.† MITI also gained special attention in Chalmers John’s 1982 book ‘MITI and the Japanese Miracle: The Growth of Industrial Policy, 1925-1975’ where he praised it as â€Å"the particular speed, form and consequences of Japanese economic growth are not intelligible without reference to the contributions of MITI.† Ikeda Hayato became Japanese Prime Minister in 1960 at a time when the economic efforts of MITI {in which he was very much involved} were nearing full bloom. He went on to support and supplement MITI policies. His tremendous invol vement in the ‘Japanese miracle’ led Chalmers Johnson to refer to him as â€Å"the single most important individual architect of the Japanese economic miracle† in his 1982 book (Wikipedia.org). MITI, which was formed in 1949, started off with the ‘Policy Concerning Industrial Rationalization’ in 1950 that officially validated cooperation between the Japanese government and the Japanese private industry. An important aim of the Policy was to negate and overcome the effect of the deflationary regulations put in place by the ‘Supreme Commander of the Allied Powers’ {SCAP} immediately after World War II. The overall aim of the Policy was to stabilize the many industries of Japan and guide them towards the single target that envisaged national production goals and private economic interests (Wikipedia.org). The second major step taken by MITI was the passing of the ‘Foreign Capital Law’ in 1950 that disengaged and separated the import of technology from the import of merchandise. This Law gave MITI sole and full

Are Women Better Parents Than Men Essay Example for Free

Are Women Better Parents Than Men Essay Bringing up the children has been the mother’s duty since time immemorial. However, things are changing fast as there are single persons opting for adoption and couples unwilling to tide it through together who are opting to take up the job single handed. There is much to support the mother’s role as the primary caregiver of the family and the young ones, especially through reasons embedded in tradition as well as convenience. However, there have been many examples of single men coming forward, with the nurturing spirit surfacing strongly. Would they fare equally well as any woman or would they be at sea, if confronted by the daunting task of caring for a real child 24/7? The external responsibilities that a male usually carries out in a family—set up as the breadwinner and the protector—give him a tough aura that comes in the way of visualising him performing the mother’s role. However, this cannot be used as a benchmark to determine whether the man is capable of providing children with equal, if not more, tenderness, love and care. The perception that precedes any male when it comes to parenting may well have become redundant now, or is it still the same? Are men likely to fare badly at parenting, or have they become more sensitive to the needs of children in a changed environment? In fact some would rather believe that they better than the mothers as well. So do men actually make better parents than women? All individuals are different from one another and may respond or perform at different levels as per their individual capabilities. However, if a generalist idea has to be formed it would be so that women generally make the better parents as they have the innate maternal instincts that allow them to take the best care of their children. Women would have subconsciously built a bond with the child even before it is born. Carrying a child in the womb for nine month is sufficient for strong emotional ties to be formed that are beyond understanding of average human relationships. Nature has implanted the nurture and care automatically in women. Bringing up life in its first few years is extremely important and to ensure safety and survival the women are attuned intrinsically to this need. For the men this part might be the difficult bit. They are seen largely making valuable contributions in a child’s development after he/she has achieved control over bodily functions and has reached a certain level of comprehension. However, there are certain ways in which a father or a male can contribute in the upbringing of children that women cannot do complete justice to. Men are generally rational and logic driven and decisions/choices and actions are based on sound reason. The way a father can allow a child to go all out and grow up would not be possible with mothers, who are more protective and would be daunted by the slightest crunch in the heart. Of course, the exceptions are always there but the go getting spirit, courage and fierce determination can be imparted very well by the male only. It is important as it makes the child more worldly wise and equipped with a skill that will not be taught in any school as a part of the curriculum. An initial advantage that lies with the woman is that she is the one who is physically and mentally programmed naturally to do a better job of parenting. Women generally are more sensitive and attentive to even the smallest needs exhibited by the children. They are inherently good listeners, blessed with more patience to deal with hours of bawling. It can be very challenging to keep comforting little children as they are not able to express or communicate at times about what bothers, pains or frightens them. Mothers are usually patient at such time and are willing to put aside hours to calm and reassure them. The important part worth taking notice of is that the young years are really crucial in the formation of a self-confident and a secure individual. If the children are neglected and ignored, they are likely to shape up as insecure somewhere and no matter how much of inputs and care are given after they grow up, that deficit cannot be made up for. I personally think that women are more capable of adding this tremendous value to a child’s life. However, in the light of recent developments I would like to differ and cite the alternative point of view. The equations in today’s world are changing and the women are actively seeking employment and pursuing very challenging careers. Though the idea of motherhood is very fascinating, the actual process of bringing up a child can be very demanding. And here is where the male’s rational, organised and practical outlook counts. They can make it tick even in such a very demanding situation and hence men are capable of being better parents. I would still say that there is no doubting the fact that mothers make better parents as they are known to be more balanced, especially in crunch situations. If we were to take a neutral scenario where the financial pressure and the emotional mess of a broken household are absent, women are capable of dealing superbly with the task. Usually, the women are projected as emotional wrecks, poor decision makers and incapable of providing a secure future only in situations where they are not educated enough to go out and earn. Other than that, there are ample examples where independent single women have done a splendid job of parenting. I feel that the women are capable of a healthy left brain- right brain activity balance and create and nurture life adeptly. I do agree that there are some very valuable skill sets that may be the exclusive domain of women, but there is much that men may be capable of doing. Men are usually not known to be very expressive about their ideas or their feelings. They are more of the doers. The fact that I really appreciate about fathers is that they are capable of imparting many critical life lessons to their children without actually making them look like lessons. Children emulate their elders. A practical parent would teach the child to evaluate situations without really reacting at the drop of a hat. Men are good at controlling their emotions and by exhibiting more of the controlled reactions in crisis situations teach them calm, analytical approach. Then, there is the general conduct adopted toward the various people that instils etiquette, politeness and fist lessons in people skills. The other issue with the females is that even when the child has grown up, they may still be clinging on somewhere. Men will not be so edgy about letting go. I really feel that men are better parents as they are capable of a more hands off approach. TIt comes across as a logical conclusion of this debate that the role of both man and woman is equally significant as parents and it is not necessarily so that women make better parents. Most women make good parents as they are better listeners and tend to be more attentive to one’s needs. Being more sensitive than males, women can forge a closer relationship with their children. Father is commonly seen as the rationalist, but this is not always true. Some fathers can make better parents than mothers; and this could be largely attributed to an individual’s personal upbringing, the childhood he or she experienced and the values that they believe in. If one has had a loving family unit and an environment that made him/her feel loved, it inspires a quite confidence and self-assurance which further gets translated into further parenting. Therefore, it is really immaterial as to whether men or women make better parents. Anyone, with a more mature and balanced outlook is likely to do a better job of parenting—being hands off when required and involved when desired.

Electronic Surveillance in Intelligence Services

Electronic Surveillance in Intelligence Services Overview It will be argued that the increased use of electronic surveillance is unlikely to lead to the demise of human intelligence sources, this assignment will show that the two will work together and that regulation will ensure that that they will both enhance each other. It will be suggested that these two types of surveillance will continue to work alongside each other, which each being more useful in differing circumstances and therefore electronic surveillance will not replace the need for human intelligence. Main Body In recent years a combination of developing technology, concern about confession evidence and the changing nature of, especially, financial and drug-related crime has led the police and other law enforcement agencies to adopt increasingly sophisticated and intrusive, methods of investigation. Much of this has been largely hidden from public view and unregulated. Incorporation of the European Convention on Human Rights by the Human Rights Act 1998 will mean that privacy can only lawfully be interfered with if it is necessary to do so, and if it is carried out in accordance with law. The common law approach that the police can do what they want as long it is not prohibited by law is no longer acceptable. The Government introduced legislation or risk exclusion of evidence and challenge in both domestic courts and the European Court of Human Rights (ECHR). The result is the Regulation of Investigatory Powers Bill, covering the interception of communications, the power to demand communica tions data and decryption of unintelligible material, the use of covert operations and surveillance, and establishing a tribunal to deal with complaints. The scope of the warrant procedure is significantly expanded by the Bill since it will now include interceptions of private telecommunications systems, and will clearly cover the interception of mobile telephones, e-mails, and other computer communications. Under s. 26(3) of the RIPA intrusive surveillance occurs when a surveillance device is used or an individual is actually present on residential premises, or in a private vehicle, or it is carried out by such a device in relation to such premises or vehicle without being present on the premises or vehicle. Residential is defined in s. 48(1) of the RIPA as premises used as living accommodation, while premises includes movable structures and land. The definition excludes common areas of residential premises and clearly does not cover office premises (s. 48(7)(b)). Thus, covert surveillance of office premises falls within the term directed, rather than intrusive, surveillance. Section 26(3), read with s. 48(7), offers only a partial definition since it would cover all forms of covert surveillance taking place in relation to residential premises. Some forms of such surveillance can be treated as directed surveillance, as indicated below, and it is in relation to residential premises that an area of uncertainty is created as to the category into which surveillance falls. Under s. 32(3) of the RIPA authorisation of intrusive surveillance is on the grounds of the interests of national security, for the purpose of preventing or detecting serious crime or of preventing disorder, in the interests of the economic well-being of the UK. Proportionality requirements are introduced under s. 32(2): the authorising person must be satisfied that the action to be taken is proportionate to what is hoped to be achieved by carrying it out. Authorisations for such surveillance are granted by the Home Secretary under s. 41 or, for police or customs officers, by senior authorising officers, who are the highest ranking police officers. There is provision for the grant of authorisations in a case of urgency by persons of equally high rank, other than the senior authorising officer. (Christie v United Kingdom 78-A DRE Com HR 119) Under s. 36, the authorisation will not take effect until it has been approved, except where it is urgent and the grounds for urgency are set out in the notice, in which case the authorisation will take effect from the time of its grant. Under s. 38 senior authorising officers can appeal to the Chief Surveillance Commissioner against decisions of ordinary Surveillance Commissioners. The Commissioners have responsibility for the destruction of material obtained by surveillance, under s. 37, but there is no requirement that material no longer needed for proceedings and no longer subject to an authorisation must be destroyed. The provisions for authorisations under ss 33, 34, 35 and 36 mirror those under the Police Act 1997, Part III in that, under s. 35, notice must be given to a Surveillance Commissioner and, under s. 36, the authorisation will not take effect until it has been approved, except where it is urgent and the grounds for urgency are set out in the notice, in which case the authorisation will take effect from the time of its grant. Under s. 38 senior authorising officers can appeal to the Chief Surveillance Commissioner against decisions of ordinary Surveillance Commissioners. The Commissioners have responsibility for the destruction of material obtained by surveillance, under s. 37, but there is no requirement that material no longer needed for proceedings and no longer subject to an authorisation must be destroyed. Under s. 43 authorisations can be granted or renewed urgently orally by senior authorising officers or in writing by persons authorised to act on their behalf in urgent cases. If , under s. 43(3)(a), an authorisation is granted or renewed by a person entitled to act only in urgent cases, or was renewed by such a person or orally, it ceases to take effect after 72 hours. Section 42 provides special rules for the intelligence services which overlap with those of s. 5 of the Intelligence Services Act 1994. Under s. 42 the security and intelligence services can undertake intrusive surveillance on grant of a warrant. The grounds are under s. 32(3). As far as intrusive surveillance is concerned, the function of the services in support of the prevention or detection of serious crime is excluded where the application is by a member of GCHQ or the SIS. Under s. 44(3) a warrant authorising intrusive surveillance issued by a senior official, and not renewed under the hand of the Secretary of State, shall cease to have effect at the end of the second working day after its issue. In the case of other warrants that point will be at the end of a period of six months from t he day of issue or renewal. As is obvious from the most cursory examination of RIPA, the distinction between intrusive and directed procedures will be significant in all cases of covert activity because the level of authorisation required and the triggering conditions differ substantially. In the case of the police cell it is crucial, yet RIPA fails to provide an explicit classification of the cell in these terms. It is particularly disappointing that Parliament failed to pre-empt challenges to such an apparently widespread police practice by providing a definitive answer to this problem. It seems bizarre that in interpreting such a recent statute expressly designed to regulate covert activity the matter turns on peripheral matters of definition. The confusion on this point in RIPA cannot be underestimated: the Court of Appeal in Mason called for urgent clarification of whether the police cell is now governed by intrusive or directed surveillance under RIPA. Although the new Code of Practice issued under s. 71 of RIPA now suggests that cell bugging is intrusive surveillance, this is such an important issue for the suspect and apparently such a commonplace police technique that it is submitted that it ought to be dealt with on the face of the statute. The use of human beings to provide information is a valuable resource for the protection of the public and the maintenance of law and order. In order that local authorities and law enforcement agencies are able to discharge their responsibilities, use is made of ‘undercover’ officers and informants. These are referred to as ‘covert human intelligence sources’ or ‘sources’ and the area of work of undercover officers and informants to whom this procedure applies will be referred to as ‘source work.’ In 1999 the Association of Chief Police Officers (ACPO) and HM Customs and Excise published a set of Codes of Practice on Standards in Covert Law Enforcement Techniques. The Codes have no legal basis but are recognised by the police, HM Customs and Excise and the Government as providing authoritative guidelines, and these replace previous guidance issued by the Home Office. (See (www.homeoffice.gov.uk/ripa/ripact.htm).) As the accompanying Declaration on ethical standards and covert investigative techniques states, the working practices set out in the Codes seek to achieve a balance between the requirement to work within a defined framework for the safeguarding of civil liberties and the maintenance of a robust approach to the tackling of crime and criminality. In its reduced form the substance of this statement is a desire to ensure that covert techniques are fair and effective. (Murfield: 2001) Section 3 of this Code, Surveillance in or into Public Places, is of relevance to the type of operation considered here. This section is applicable to the planned deployment of covert surveillance resources against the public at large, in order to meet a particular law enforcement need, or against specified individuals in public places where no interference with property is intended. The Code goes on to provide that: Before giving authorisations for surveillance into public places where no unlawful interference with property is proposed, the authorising officer must be satisfied that the proposed surveillance is a reasonable means of achieving the desired result. Manna from heaven operations provide an opportunity to manipulate a combination of circumstances which may lead to an offence being committed. According to the widely accepted routine activity theory, offending is determined by the convergence in space and time of three factors: (i) a likely offender, (ii) a suitable target and (iii) the absence of a capable guardian. In the light of this obvious concerns arise over the planning of this type of operation as the police have varying degrees of control over all three factors. By choosing the location of the operation they have some influence over who may be exposed to the temptation offered, also over the presence of a capable guardian, and they have absolute control over the target, i.e. the type and value of the property used. The 1997 and 2000 Acts require the Chief Surveillance Commissioner to keep under review (with the assistance of the Surveillance Commissioners and Assistant Surveillance Commissioners) the performance of functions under Part III of the 1997 Act and Part II of the 2000 Act by the police (including the Royal Navy Regulating Branch, the Royal Military Police and the Royal Air Force Police and the Ministry of Defence Police and the British Transport Police), NCIS, the NCS, HMCE and of the 2000 Act the other public authorities listed in Schedule 1 and in Northern Ireland officials of the Ministry of Defence and HM Forces. The Intelligence Services Commissioners remit is to provide independent oversight of the use of the powers contained within Part II of the 2000 Act and the 1994 Act by the Security Service, Secret Intelligence Service, GCHQ and the Ministry of Defence and HM Forces (excluding the Royal Navy Regulating Branch, the Royal Military Police and the Royal Air Force Police, and in Northern Ireland officials of the Ministry of Defence. It is important to consider the effect that the human rights has on both electronic surveillance and human surveillance and its conflict with the RIPA. The substantive rights of Schedule 1 to the HRA may be said to fall into two groups. The first, which includes Article 6, covers a number of fundamental rights; they include the right to liberty under Article 5, the right to a fair hearing under Article 6(1); the presumption of innocence under Article 6(2); minimum rights applicable to everyone charged with a criminal offence under Article 6(3), including the rights to legal assistance of his own choosing and to examine or have examined witnesses against him and to obtain the attendance and examination of witnesses on his behalf under the same conditions as witnesses against him. Articles 8-11 and Protocols 1 and 6 may be said to cover a more developed conception of human rights; the rights provided include the right to respect for privacy under Article 8, and rights to the freedoms o f expression, association and assembly under Articles 10 and 11. Articles 8-11 indicate a structured approach to state interference with the guarantees. To be justified, such interference must be prescribed by law, have a legitimate aim, be necessary in a democratic society and be applied in a non-discriminatory fashion (Article 14). (Uglow: 1995) The European Court of Human Rights main concern has been with the necessary in a democratic society requirement; the notion of prescribed by law has been focused upon to some extent but usually with the result that it has been found to be satisfied. (See Malone v UK (1985) 7 EHRR 14) The legitimate aim requirement will normally be readily satisfied; as Harris, OBoyle and Warbrick point out, the grounds for interference (under paragraph 2 of Articles 8-11) are so wide that the state can usually make a plausible case that it did have a good reason for interfering with the right. (Harris et al, 1995 at p290) As has been demonstrated the use of electronic surveillance is complicated and heavily regulated. However it is useful and can work alongside covert human intelligent. It is worthy of considering some of the technicalities of the two forms of surveillance. There are some difficulties with electronics such as that it may not work and it can fail. However this can also be a problem with human covert surveillance in so far as the operations can fail, and the potential defendant can fail to be present, therefore there are equal difficulties with both of these methods of surveillance. Covert Human Surveillance will still require corroboration and can prove to be unreliable. The other difficulty that is raised in relation to covert human surveillance is its interaction with the human rights act. In the case of R v Lawrence, Hope, Stapleton, Stapleton, Bravard and May (3 August 2002, CA) this was considered. This was a case of VAT fraud, involving a loss of  £ 11 million. Evidence had been obtained by a covert surveillance device or probe which had been authorised under Pt III of the Police Act 1997. The appellants submitted before the Court of Appeal that the probe was a breach of Art 8 of the European Convention on Human Rights and that the provisions in the Police Act concerning intrusive surveillance were incompatible with the Convention. Dismissing the appeal, the court held that the probe did not breach Art 8. Covert surveillance was compatible with the Convention where it was authorised by law; such authority was provided by the Police Act. The surveillance was necessary in a democratic society for the prevention of disorder or crime. It was also proportionate. Article 8(2) was therefore complied with. The Police Act 1997 has been overtaken by Pt II of RIPA, which introduces regulatory procedures for various forms of surveillance which, until now, have had no basis in statute. RIPA provides for more stringent scrutiny than the Police Act. However, as with the Police Act and Art 8, Pt II of RIPA provides for no restriction on the use of evidence so obtained. Rather, RIPA is concerned with the various forms of surveillance described in s 26. Once authorised under s 27, the s 26 surveillance will be lawful in relation to that authorisation. Sections 28, 29 and 32 require that the covert surveillance be necessary and proportionate. Therefore in conclusion it is argued that the increased use of electronic surveillance is unlikely to lead to the demise of human intelligence sources, this assignment that the two work well together and that they are both heavily regulated. Regulation will ensure that the two will work together and that they will both enhance each other. It is suggested that these two types of surveillance will continue to work alongside each other, which each being more useful in differing circumstances Bibliography Cases Christie v United Kingdom 78-A DRE Com HR 119 Malone v UK (1985) 7 EHRR 14 R v Lawrence, Hope, Stapleton, Stapleton, Bravard and May (3 August 2002, CA) Legislation Intelligence Services Act 1994 Police Act 1997 Regulation of Investigatory Powers 2000 Regulation of Investigatory Powers (Covert Surveillance: Code Of Practice) Order 2002 (SI 2002 NO. 1933) Journal Articles S. Uglow, Covert Surveillance And The Echr [1999] Crim Lr 287. D. J. Harris, M. Oboyle and C. Warbrick, Law Of The European Convention On Human Rights (1995) At 290 P. Mirfield, Regulation Of Investigatory Powers Act 2000 (2): The Evidence Provisions [2001] Crim Lr 91 Books Feldman, Civil Liberties and Human Rights in England and Wales (2nd edn, 2002); S H Bailey, D J Harris D C Ormerod, Civil Liberties, Cases and Materials (5th edn, 2001); N Whitty, T Murphy S Livingstone, Civil Liberties Law: The Human Rights Act Era;

Women Entrepreneurs: Challenges and Opportunities

Women Entrepreneurs: Challenges and Opportunities Introduction Increasingly forward thinking organizations, such as ALEAP are recognizing the value and impact that women leaders contribute to families, business and communities. Most of the organizations are formalizing programs and strategies to address the unique challenges that women face in the work place as core components of both retention dn acquisition strategies. Several studies have shown that women bring a special brand of leadership for organizations that translate into superior long term sustainability an financial performance (www.siliconindia.com). The current study is about the entrepreneur competencies in Indian women and its purpose to analyze the status of women entrepreneurs in business with reference to India. The study first draws identities, profiles and addresses operational problems faced by women entrepreneurs in business, draws their inclination for future plans for expansion and growth and for the furtherance of research on women entrepreneurs in India. Women owners of small business are known to be better informed about issues relating to starting their own business compared to their male counterparts. Women spend more time conducting market research and have historically spent more time accessing finance because of gender bias within the lending industry. Due to their previous employment history many women have better administrative skills over men which should translate to women having better basic business management knowledge and a higher level of basic business competencies. So This Research would like to conduct a survey on sample of 40 business owners from (ALEAP) Association of Lady Entrepreneurs of Andhra Pradesh, Hyderabad and Vijayawada. The present study A Research on competencies of Women Entrepreneurs main Objective is to reveal the exploratory information of women Entrepreneurs their competencies which impacted to become a Entrepreneur, number of issues, when first started their business, while facing competition, in decision-making and their business active operations etc and comparing these competencies between women entrepreneurs of two areas (Hyderabad and Vijayawada). Entrepreneurs have become the key figure of the economies around the globe as they are essential for the development and foundation of companies and process of job creation as the result. Entrepreneur is the innovator who brings and implements changes within markets through carrying out new combinations of several forms. This can be an introduction to a new product or quality, an introduction to new production technique, opening of a new market, and new source of supply of new parts or material or carrying out a new organization of an industry (Schummpter, 1935 cited in Anderson, 2008). The entrepreneur model of Schummpter (1935) has been increasingly investigated as being the instigator of innovation. In fact, other types of entrepreneur can be mentioned, which are influenced by cultural peculiarities. Many researchers, such as Atamer and Torres wondered whether the mentioned model of Schummpter should be applied to all the countries of the world. Although, entrepreneurship is a wor ld phenomenon, it is not possible to describe as homogeneous (Atamer and Torres, 2007 cited in Anderson, 2008). According to Casson, M. (1982), most of the studies on entrepreneur are relying on a stereotype, which is the swashbuckling adventure of business. The analysis of Casson (1982) tended to explain that the self made entrepreneurs were the figures from the past and now it is possible to define an entrepreneur as a person, specialized in decisions about the scarce resource coordination. Entrepreneur Development Entrepreneurship has been considered to be specific for the great individuals, both in academic view and conventional wisdom. Several articles and books have been written to highlight the virtues of entrepreneurship. However, the story of entrepreneur as a great person missed the fundamental mechanism of economic growth and entrepreneurship. In fact, entrepreneurship is not just an economic process; rather it extends beyond the new business formation process. Entrepreneurship, therefore, is a social process which arises from a vast set of cultural and social conditions (Florida, 2002). In United States, the impulse of entrepreneurship has become part of the social ethos. Its creating forces have been building at least for five decades and longer perhaps. However, its rise at social level or at way of life has recently become apparent. Entrepreneurship is the part of a vast social movement, a change that residents of the country want out of social life. There is increase in interest f or becoming entrepreneur. For instance, 60% of the young adults and teenagers want to become entrepreneurs, according to a survey (Florida, 2002). The development of entrepreneurship is not obvious in US only; the need for employment development around the globe has given rise to entrepreneurship in other countries as well. Reduction in youth unemployment is the big challenge that most of the governments have to face in coming decades. According to a recent study by International Labour Office (ILO), youth is more likely to be unemployed than adults. This likelihood is three and half time more than that of adults. Approximately 660 million young people, in 2015, will be looking for work or working. This challenge has various dimensions and therefore requires a specific response. It is needed to look the entrepreneurship with the perspective of youth. Within the framework of basic efforts and strategies of boosting employment for young people, a valuable addition to job creation is the entrepreneurship. Entrepreneurship is an innovative approach for improvement of livelihood and job creation among young people. Although, entrepr eneurship has derived job creation and economic development, there has been a very little effort to look at it with the perspective of young people. Current theory of entrepreneurship that explains venture creation is organized generally around three core constructs: (a) market, (b) money and (c) management. These constructs are refereed as 3Ms. An entrepreneur is required to have market access, money and management if he plans to launch a venture. These constructs are having been described as fundamental building blocks for business viability and they derive from the mainstream economy and management driven entrepreneurship view (Bates et al. cited in Brush, Bruinn, Welter, 2009). These building blocks are basic for the development of any business. Women Entrepreneur Development Businesses owned by women are one of the fastest developing entrepreneurial populations of the world. They are making a significant contribution to employment, innovation and wealth creation in almost all economies (Brush et al., 2006). However, the growth in the importance of women entrepreneurship has not increased the number of studies on the subject. There is a gender gap in academic research, compared to a significant business ownership proportion (Brush, Bruinn, Welter, 2009). Women owners of small business are known to be better informed about issues relating to starting their own business compared to their male counterparts. Women spend more time conducting market research and have historically spent more time accessing finance because of gender bias within the lending industry. Due to their previous employment history many women have better administrative skills over men which should translate to women having better basic business management knowledge and a higher level of basic business competencies. So This Research would like to conduct a survey on sample of 40 business owners from (ALEAP) Association of Lady Entrepreneurs of Andhra Pradesh, Hyderabad and Vijayawada. The present study A Research on competencies of Women Entrepreneurs main Objective is to reveal the exploratory information of women Entrepreneurs their competencies which impacted to become a Entrepreneur, number of issues, when first started their business, while facing competition, in decision-making and their business active operations etc and comparing these competencies between women entrepreneurs of two areas (Hyderabad and Vijayawada). Small and Medium Enterprises in India India has a vibrant mall and micro enterprise sector which is playing a very important role to sustain the economic growth, with contribution of at least 39% to the manufacturing output and 39% to the exports in 2004-5. After agriculture, it is the largest employer of human jobs that provides employment to more than 29.5 million people, in the rural and urban areas of India. Their importance in terms of developing new entrepreneurship is recognized well. It is because most of the entrepreneurs are starting their business form a small unit that provides them an opportunity of harnessing their talents and skills, in order to innovate, experiment and transform their ideas into goods and services and nurture it into a greater unit (www.business.gov.in). Over the years, Indian small scale sector has progressed from producing only simple consumer goods to the production of many precise and sophisticated products such as microwave components; electronics control systems and electro medical equipments etc. The economic liberalization and process along with market reforms have exposed further the enterprise for increasing global and domestic level of completion. The challenges generated for them have lead towards a novel approach of cluster development of the sector. Private and public sector institutions, as the result have increasingly undertaken initiatives for cluster development (www.business.gov.in). Clusters are defined as the geographical and sectoral concerns of enterprises, particularly small and medium which face common opportunities and threats that give rise o external economies favor the specialized administrative, technical and financial services, create a conducive development ground of inter-firm cooperation for the promotion of local production, collective learning and innovation. Networking and clustering has helped the small and medium entrepreneurs in boosting the competitiveness of their business. There are over 400 SME clusters and about 2000 artisan clusters in India. According to some estimates, these clusters are contributing 60% of the manufactured exports from India. Almost all the gems and jewelry exports are from Surat and Mumbai clusters. Some of Indian small scale enterprises clusters are so big that they export 90% of Indias total production output of selected products. For instance, the clusters of Agra, Chennai and Kolkata are very famous for leather and products of leather (www.business.gov.in). Background to the study This research intended to provide analysis of the status of women entrepreneurs in Business with reference to India. It first draws the profiles, identifies and addresses operational problems faced by women entrepreneurs in business, draws their inclination for future plans for growth and Expansion and also for the furtherance of research on women entrepreneurs in India. Purpose of the study The Scope of this research will focus on the competencies of these women. The listed competencies were researched by the professors of the IGNOU University, India and were stated as the key competencies to be considered. These competencies are as listed below. And the questionnaire is a standard questionnaire collected from the IGNOU material for MBA students MS-93 Management of New and small Entrepreneurs Entrepreneur and Entrepreneurship block Entrepreneurs in the following areas: Initiative Acts on opportunities persistence information seeking concern for High Quality of work commitment to work contract Efficiency Orientation Systematic planning Problem solving Self-confident Assertiveness Persuasion Use of influence strategies Overview of the Dissertation Aims and Objectives of the Study a) To draw the Entrepreneurial Competencies profile of women entrepreneurs at ALEAP located in Hyderabad and Vijayawada. b) To know the level of competencies existing with women entrepreneurs in business. c) To analyze the key challenges faced by women entrepreneurs in business. d) To analyze the future plans for expansion and growth of women entrepreneurs in business. e) To compare the level of competencies of women entrepreneurs in ALEAP located at Hyderabad (Urban /Developed Area) and Vijayawada (Rural / Undeveloped Area). Significance of the Study This research is intended to assess multi-dimensional issues and challenges related to women entrepreneurs. Analysis of various variables like age, marital status, education of self, parents and spouse, number of children, self-esteem of women entrepreneurs have been assessed to understand the self concept of women entrepreneurs, the degree of commitment of women entrepreneurs towards their business (entrepreneurial intensity), entrepreneurial challenges in running the business and future plans of women entrepreneurs. Affinity to Research Area The study is chosen majorly because; I would like to start up my own small scale enterprise in India under ALEAP, utilizing my proven abilities developed through my education and experience. And to start a better enterprise with a professional atmosphere, where I can contribute to my maximum ability to uphold the goals as a Lady Entrepreneur and improve my entrepreneurial skills so as to become a successful Small Scale Women Entrepreneur. Literature Review Entrepreneurship Although the entrepreneurship term has been used over 2 hundred years in a business context, there has been a considerable disagreement on its meanings. There have been hundreds of perspectives; the themes which are most prevalent are discussed by Morris, Lewis, Sexton, (1994). The earlier definitions of entrepreneurship that were principally formulated by economists, have been observed for tending to emphasize assumptions of arbitrage, assumption of risk, coordination of factors of production and supply of financial capital. As the entrepreneur was involved clearly in business initiation, the earlier perspectives saw entrepreneurship as companies ongoing function and profit to be a return as the result of facing uncertainty and coordinating resources. Researchers have failed to differentiate the entrepreneurship and management, historically. Rhey failed to distinguish between large and small firms. Such difference had not been established until the 1930s. Even than the there had been tendency to associate it with management and small business start up. As such, an entrepreneur is considered to be a person who assumes psychological, social and financial risks which are crucial for starting and running a small scale business (Hisrich and Peters, 19992 cited in Morris, Lewis, Sexton, 1994). Entrepreneurial competencies are related to managerial competencies, articulated in the works of Boyatzis (1982). The competency approach has become an increasingly popular means of studying entrepreneurial characteristics (For example, Baum, 1994; Bird, 1995; Baron and Markman, 2003; Chandler and Jansen, 1992; Lau, Chan and Man, 1999; Martin and Staines, 1994; McGregor et al, 2000; Schmitt-Rodermund, 2004). According to Bird (1995), competencies are seen as behavioral and observable, and therefore are more closely linked to performance than any other entrepreneurial characteristics such as personality traits, intensions or motivations (Herron and Robinson, 1993; Gartner and Starr, 1993). Moreover, as with attitudes (Robinson at al., 1991), competencies are changeable and so the development of entrepreneurial becomes more feasible. Man, Lau and Chan (2002), identified six major areas of entrepreneurial competencies, are categorized as relating to an SME context, including opportunity , relationship, conceptual, organizing, strategic, and commitment competencies. By making appropriate use of his or her competencies, an entrepreneur can perceive a widened competitive scope such as more opportunities for innovation, business growth, and the provision of new services or products. From available resources, he or she can also develop better organizational capabilities such as the firms innovative capability, cost-saving ability, quality and flexibility. Finally, he or she can plan and work towards a firms long-term performance, along with the available competitive scope and organizational capabilities. Chandler and Jansen (1992) included three distinctive categories of entrepreneurial, managerial, and technical competencies. Baums (1994) measurement of competencies covered a range of instruments measuring traits, skills, experience and knowledge. Man, Lau and Chan (2002) is founded upon a multi-dimensional conceptualization of the competitiveness of SMEs, including the performance dimension, potential dimension and process dimension, developed from earlier studies of competitiveness (Oral, 1986; Feurer and Chaharbaghi, 1994; Buckley, Pass and Prescott, 1998; World Competitiveness Report, 1993). In particular, the influence of the entrepreneur is considered as critical and this is addressed through the competency approach. A detailed coding of 192 competencies in 44 clusters in the six areas of opportunity, relationship, conceptual, organizing, strategic, and commitment competencies as in the original framework, as well as in two new competencies that do not fit into these six prescribed competency areas but seem to play supporting roles to other competencies. They are named as learning competencies and personal strength competencies. Altogether the entrepreneurial competencies are identified by Man, Lau and Chan as 15 they ar e as follows Competitive Scope, Organizational Capability, Opportunity Competencies, Relationship Competencies, Analytical Competencies, Innovative Competencies, Operational Competencies, Human Competencies, Strategic Competencies, Commitment Competencies, Learning Competencies, Personal Strength Competencies, Investment Efficiency, Business Growth and Relative performance. Holmquist (1997) points out that empirical studies of women entrepreneurs and the development of theories about women entrepreneurs is a neglected subject in descriptive perspective research work. Baker et al. (1997) stated that surveys with focus on women entrepreneur still account for only 6-8 percent of international research into entrepreneurship. Brush (1992) concluded from the review of existing research that womens business leadership cannot be understood using traditional (male oriented) framework of business analysis. She writes significant difference have been found in skills, business goals, management styles, business characteristics and growth rates. These variations suggest that women perceive and approach business differently than men. A major expansion of academic interest in women entrepreneurs has occurred since the late 70s, prompted by the perception that businesses owned by women are having an increasing impact on society and the economy. A number of authors in the area of entrepreneurship theory have argued that there is a need to feminize the research on entrepreneurship. (Moore, 1990; Hurley, 1991; Stevenson, 1990; Fischer et al., 1993), since much is still not understood about the ways women contribute to entrepreneurship and the problems they face. The issue is of more than academic interest. As a result of lack of knowledge of womens contribution to entrepreneurship, public policies and programs to assist women to own and run their own businesses are likely to be misdirected (Barret M.A. Mary, 2005). The present research is an attempt to address the dearth in gender studies on entrepreneurship and identify whether there is a difference between men and women entrepreneurs multi-dimensional variables. On one hand it compares the perceptual variable (self-esteem) and intensity of efforts to run business (entrepreneurial intensity) of women and men entrepreneurs and on the other hand it compares the operational problems and future plans of expansion and growth of women and men entrepreneurs in family business. To date there is paucity of research on comparative analysis of women and men entrepreneurs in family business in India. Sources of Small Medium Entrepreneurship Small, micro or medium sized entrepreneurships play a basic role in countries, particularly, European countries. They are the main source of innovation, entrepreneur skill and employment. For example, in enlarged European Union of 25 countries, about 23 million SMEs are providing around 75 million jobs and are representing 99% of all enterprises. However, they have to confront with market imperfection, most of times. SMEs have frequent difficulties to obtain capital and credit, particularly in the earlier phase of their development. Their restricted resources may also access to new innovation and technologies. Therefore, European Commission has priority for job creation, economic growth and social and economic cohesion. Small and medium entrepreneurs (SME0 sector has been recognized as the engine of growth all over the world.SME sector has characteristics of low investment requirements, location wise mobility, operational flexibility and import substitution. The Micro, Small and Medium Enterprises development (MSMED) Act, 2006 is the first single comprehensive legislation that covers the all three segments. In accordance with the Act, these enterprises can be classified into two categories:- (manufacturing enterprises which are engaged in the production and manufacture of the goods pertaining to an industry which is specified in the first schedule to the Industries (Development and Regulation) Act 1951, they are defined as the investment in machinery and plant; (ii) service enterprise engaged to provide or render the services and are defined in terms of equipment investment (www.business.org.in). Need for Small and Medium Enterprises to access new technology Small and medium enterprises in India with their flexibility, dynamism and innovative drive are focusing increasingly on improved methods of production, strategies of penetrative marketing and capabilities of modern scientific management for sustaining and strengthening their operations. They have been poised for global partnership and have absorbing potential for the latest technologies in the field of diverse industry. Small and medium enterprises in India are more beautiful and efficient and add value to social and economic sphere. As the countries are integrating into the global village, the small and medium sectors will have to respond accordingly. The small and medium enterprise needs special attention as they are playing a crucial role in the socio economic development of the country. The problems being faced by the small and medium enterprises, particularly access to modern technology and maintenance of competitiveness, have been formidable. In order to meet the challenges of modern times, there is need to enable SMEs to access to new technologies to increase their competiveness in international market. There is need to provide them a conducive environment that includes formulation of appropriate programs and policies, build up technological capacity, RD and inter firm linkages and technology database and knowledge flow (Kharbanda, 2001). Proposed Research Methodology The Research design chosen for this research is exploratory and descriptive research designs. After thoroughly considering the problem and the research objectives in this research I would like to select a two stage research design, in stage one exploratory research design, followed by stage two is descriptive research design. There are two types of research, basic and applied. The purpose of basic research is the knowledge for the sake of knowledge. On the other hand, the scholar of knowledge is more concerned about the acquisition of knowledge that satisfy in its respective of the fact that weather is of any practical use or not. The basic purpose of research, in applied research is to put knowledge into practice. A researcher would be interested more, in applied knowledge, in trying to explore some utility from it and to bring improvement is practical human life. Different methods of research are used in research of social sciences as research and problems that are conducted in social sciences are having various natures (isbs.webs.com). The mixed approach of research methodology is used in the current study. Most of researchers use this approach in the field of social sciences. The mixed approach is the combination of qualitative and quantitative research. Here is detailed introduction of both of the research methodologies: Qualitative Research Design Qualitative research is the type of scientific research which seeks answer for a question and uses systematically the predefined set of procedures to answer that question. The evidence is collected in this method and findings are produced that had not been determined in advance. Finally, qualitative research produces findings which are applicable not only for the research in hand, but also beyond its immediate boundaries. In addition to these characteristics, qualitative research seeks to understand the given topic or research problem from the local population perspective that it involves. Qualitative research is particularly effective to obtain specific cultural information about the opinions, values, social context and behaviors of a particular population. The main strength of the qualitative research is the ability of providing complex contextual description about experience of people about that particular research issue. Qualitative research provides information of human side in particular research issues, which are the contradictory beliefs, behaviors, emotions, opinions and relationships among people. Qualitative method of research is also effective to identify the intangible factors, such as socioeconomic status, social norms, and ethnicity, religion and gender roles. The role of these intangible factors may not readily define in the research. Although the findings of qualitative research data can be extended often to people with have similar characteristics as that of study population, to gain a complex and rich complex understanding of a particular phenomenon or context takes precedence on eliciting data which can be generalized to other population or geographical areas. Qualitative research, in this sense is slightly different from general scientific research. There are three common methods of qualitative approach to collect data: in depth interviews, participant observation and focus groups. In-depth interviews are the optimal approach of collecting data on personal histories of individuals, their experiences and perspectives, particularly if sensitive topics needed to be explored. Participant observation approach is appropriate for data collection on behaviors that occur naturally, in their usual context. Focus groups are very effective to elicit data on the groups cultural norms and in generating broad interviews of issues of concern of the cultural groups or represented subgroups. The mentioned above approaches of qualitative data collection collect the data in the form of audio recordings, field notes and transcripts. Quantitative Research Design These experiments sometimes are referred to be a true science as they use traditional statistical and mathematical means for measuring results collectively. Quantitative research design is most commonly used in physical sciences; however education, social science and economics also have been known to use qualitative research design. This approach is opposite to qualitative research design. All quantitative experiments use a standard format, however with some minor interdisciplinary differences of hypothesis generation to be approved or to be disapproved. The hypothesis must be approvable by statistical and mathematical means and must ne based around the whole design of experiment. It is essential in quantitative research design to have a randomized study group and a control group, whenever possible. In addition, a quantitative research design should manipulate one variable at a point of time; otherwise statistical analysis may become open for questioning and cumbersome.TEH quantities research should be conducted in a manner that may allow others to use and repeat the experiment to obtain similar findings. Quantitative research is the excellent way you finalize results and prove or disprove a hypothesis. Quantitative research structure has not faced changes for centuries; therefore it is a standard across various scientific disciplines and fields. A comprehensive answer to the questions is reached after statistical analysis of results. The results can be published and discussed legitimately. It is possible to filter out the external factors in the quantitative research, if properly designed. The results, therefore, can be seen as unbiased and real. There are disadvantages too of using quantitative research design. Quantitative experiments are expensive and difficult sometimes and require a lot of effort and time to perform. There is need to plan quantitative research designs carefully, in order to ensure that there is a correct designing and compete randomization of control group. There is need for an extensive statistical analysis in quantitative studies that is a difficult task as most of the scientists are not statisticians. The statistical study field is a complete scientific discipline that can be very difficult for researchers who are non-mathematicians. In addition t this, the requirements of the successful statistical confirmation of results has been very stringent and very few experiments prove hypothesis comprehensively. There is always some ambiguity that requires refinement and retesting of the design. It means another investment of resources and time should be committed for fine tuning of the results. There is a ve ry little place for uncertainty and grey areas in quantitative research design as it tends to generate results which are proved or unproved. In social sciences, psychology, education and anthropology, human nature is more complex than the simple responses of yes and no (Shuttleworth, 2008). Mixed method Research Design A mixed design for research is a general type research that is including qualitative and quantitative research techniques, data and methods. All of these characteristics are mixed whenever needed in a particular research study. The mixed method design uses the mixed data and additional means, such as text analysis and statistics. Inductive and deductive scientific research methods are used in a mixed approach. It has various forms for data collection and produce pragmatic and eclectic reports. The basic types of mixed approach are mixed method and the mixed model research. In mixed research method, quantitative data is used for one stage of the research study and for the second stage the qualitative data is used. Both, quantitative and qualitative data I used in a mixed model design. This mixing of the two approaches happens at all the stages of research. It is important, in a research, to use the mixed research method to conduct the detailed research. Mixed research has various advantages, such as the research method is very strong, using multiple methods in the research helps in researching a problem or process from its all sides and using the different approaches helps to focus on a single process and helps to confirm the accuracy of data. The mixed research complements the results of one type of research with another type. The mixed approach does not miss any available data.